Tạp chí số 50   12/2/2015 11:08:04 AM

Tóm tắt Tạp chí Khoa học thương mại số 50 - 21/5/2013


1. PGS. TS. Nguyễn Văn Thanh - Nghiên cứu mô hình kinh tế kết hợp Hộ gia đình - Ngân hàng - Bảo hiểm và Doanh nghiệp nhằm phát triển kinh tế hộ gia đình ở Sơn La.

A/Prof. Dr. Nguyễn Văn Thanh - Research on Business Model Combining Household - Bank - Insurance - Enterprise to Promote Household Economy in Son La

Son La is a mountainous province with a lot of economic potentials. However, it has not taken full advantage of its potentials, especially those related to farm forestry and aquatic products. This hampers the economic growth of the province. In order to make use of these potentials, it is necessary to foster household economy. Nevertheless, as the household economy has a limited capital, low level  technology and weak distribution, it is difficult to survive the changes in both  nature and business environment such as natural calamities, epidemic diseases, price hikes. In order to help household economy develop sustainably, it is necessary to  find out an appropriate model. This article recommends a model which can help promote the household economy in the future. The article has three parts: Part 1- brief description of economic environment and conditions of Son La; Part 2 – household economy in Son La and its problems; Part 3- the combined model to promote  the household economy in Son La in the coming years.

2. TS. Nguyễn Thị Minh Nhàn - Định dạng nhu cầu nhân lực thương mại Thủ đô đến năm 2020.

Dr. Nguyễn Thị Minh Nhàn - Identifying Demand for Human Resources in Capital Commerce to 2020

Commerce plays a key role in the economy and retail distribution is of special importance since it acts as the link between the producer and consumers. Over the past years, our commerce has struggled to remain stable in the challenging environment of the international integration, due to the world economic crisis and slow, unstable recovery. Hanoi – the capital city – with its important role in the country’s commerce has seen a positive but not really sustainable growth in recent years. In order to promote Hanoi’s commerce and make it the driving force of the economic development and transition thus creating employment and income, one of the moves which should be made immediately is to identify the labour demand as this will serve as a base for preparing high quality human resource for this sector in the future. This article sketches out the labour demand for commerce of the capital city to 2020.


3. PGS.TS. Lê Thị Kim Nhung - Phát triển dịch vụ tài chính vi mô trong công cuộc xóa đói giảm nghèo ở Việt Nam.

A/Prof. Dr

.  Lê Thị Kim Nhung - Developing Microfinance Services in the Process of Poverty Reduction in Vietnam

Economic growth and poverty reduction are the two parallel objectives that Vietnam government is aiming at. In the process of poverty reduction, financial tools play an important role. Using the financial tools in this process not only transfers the resource to support the poor directly but also provides them a fishing rod to support themselves and escape the poverty. Microfinance is an important financial tool and a capital access for the poor, which increases the accessibility to small scale financial services for the people who have no or little accessibility to the official financial institutions. However, microfinance is a quite new term in Vietnam. This article introduces the microfinance concept and its current  performance in Vietnam, at the same time, evaluates its impacts on the process of poverty reduction, points out the limitations and makes some proposals regarding the policies and some suggestions to develop microfinance in Vietnam in the future.

4. TS. Nguyễn Hoàng - Mô hình chiến lược truyền thông quảng bá các doanh nghiệp Việt Nam.

Dr. Nguyễn Hoàng – Models of Media Strategy to Promote Vietnamese Businesses

Media activities play a decisive role in the marketing strategies of a business. A lack of a concrete and appropriate strategy will lead to the lateness in information processing, even conflicts, misunderstandings or distrusts between the businesses and their customers. Therefore, the use of media as a promotional tool for businesses is becoming increasingly important for Vietnamese businesses, especially at this time when there are too many currents of confusing information, which causes the increasing distrusts of customers on the domestic products and services. To deal with this problem, the article develops and analyzes two models of media strategy – non-cooperation and cooperation, aiming to clarify the nature of these two basic models as well as specify the context to apply for the businesses in our country.

5. TS. Nguyễn Hoàng Việt - Ảnh hưởng của chiến lược Marketing tới hiệu quả hoạt động của các doanh nghiệp vừa và nhỏ ngành xây dựng Việt Nam.

Dr. Nguyễn Hoàng Việt - Impacts of Marketing strategies on the Performance of Construction SMEs in Vietnam.

The article explores the impacts of marketing strategiesi on the performance of SMEs in the field of construction in Vietnam. The research model is developed to verify the impacts of competitive marketing strategies, relationship marketing strategies and marketing strategies in business environment on the performance of SMEs in this field. The findings affirm the positive impacts of marketing differentiation, innovation and personal relationships on the performance. However, there exists the counter interrelation between the competition pressure and efficiency of the SMEs in the field of construction in Vietnam.

6. ThS. Trần Thị Thu Hương - Ứng dụng Ma trận Kraljic trong hoạch định chiến lược nguồn cung, minh họa tại doanh nghiệp ngành Nhựa Việt Nam.

Trần Thị Thu Hương, MA - Applying Kraljic Matrix in Setting Supply Source Strategy: A Case Study in a Plastic Enterprise

In the past 30 years, purchasing activities have gone through considerable changes in many enterprises from an administrative activity to a strategic one with the aim of creating competitive advantages for the enterprises. Kraljic Matrix is a significant theory which enables enterprises to identify an appropriate supply source strategy and manage their purchasing activities well. The article presents the application of Kraljic Matrix in sorting input purchases and setting supply source strategies in enterprises with examples taken in a plastic enterprise in Vietnam to help audience gain a better understanding on the significance of application of the Matrix.

7. ThS. Đỗ Thị Bình - Nguyên lý mô hình tái cấu trúc chiến lược kinh doanh của các doanh nghiệp phát điện thuộc Tập đoàn Điện lực Việt  Nam.

Đỗ Thị Bình, M.A – Principles of Business Restructuring Strategies of Electricity Generation Businesses under Vietnam Electricity.

As an infrastructure industry serving for socio-ecomomic development, the electricity industry has been given a priority to develop by every country and it has a  great influence on business activities of all economic sectors. Depending on the level of socio-economic growth of each nation, different governments have different measures to reform the electricity industry in terms of  the administration, model and business strategies. The changes in model and strategies can be made saperately or simultaneously and comprehensively in all four stages of the electricity production, i.e generation, transmission, distribution and retail. This article provides a general introduction of Vietnam Electricity, an evaluation of the country’s electricity industry situation and proposes a model for restructuring business strategies of the generation businesses under Vietnam Electricity.

8. ThS. Nguyễn Thành Hưng - Nâng cao chất lượng thông tin kế toán hỗ trợ việc ra quyết định của nhà đầu tư trong các công ty đại chúng niêm yết trên thị trường chứng khoán Việt Nam.

Nguyễn Thành Hưng, MA - Enhancing the Quality of Accounting Information to Support the Decision Making Process of Investors in Companies Listed on the Stock Market

The formation of Vietnam Stock Market is an inevitable trend of the market economy with the function of mobilizing mid-term and long-term capital for enterprises in particular and the economy in general. To draw investors to the market and invest in enterprises, it is necessary for enterprises to provide honest, reliable and appropriate accounting information. However, in the past time, the accounting information provided by the listed enterprises remains weak in terms of content and form, thus affecting the investment decisions of investors. The article evaluates the situation of accounting information disclosure of listed enterprises, from which suggests some solutions to improve the quality of the information to best protect the rights of investors in the decision-making process.

9. ThS. Đỗ Phương Thảo - Tìm hướng đi cho doanh nghiệp nhỏ và vừa của Việt Nam trước ngưỡng cửa năm 2015.

Đỗ Phương Thảo, M.A  - Which Ways for Vietnamese SMEs at the Threshold in 2015

2011 is considered “the crisis eve” with tremendous upheavals and challenges for all economic sectors including Vietnamese enterprises. During the first half of 2012, Vietnamese enterprises, especially SMEs, have been influenced greatly by the economic changes due to the tightened spending of the consumers, even for the essential goods. Therefore, it is predicted that business will be stagnant, inventories increased and profits decreased remarkably. At the same time, a decline in ODA and export markets has also impacted on Vietnamese enterprises. Especially, in the age of brain competition, the lack of high quality human resource poses the greatest difficulty for Vietnamese enterprises. In 2015, the challenges for Vietnamese SMEs will multiply when Asean community is formed. At that time, the member countries will export their goods to Vietnam massively. Therefore, Vietnamese SMEs should take immediate actions to become adaptable to the markets where the competition is getting fiercer and fiercer.

10. PGS.TS. Phạm Thị Tuệ - Xuất khẩu Việt Nam năm 2011 - Thực trạng, nguyên nhân và tác động.

Export growth is an index to demonstrate the productivity and competitiveness of the economy, therefore it is always the goal which economies drive towards. 2011 was evaluated as a successful year of Vietnam exports when export turnover increased strongly amid the context that the world economy had scarcely recovered from the crisis but encountered natural disasters and widespread public debt. Despite the considerable achievements, Vietnam economy proved less competitive when output slowed down. The article seeks the explanation for this paradox. It starts from analyzing the fluctuations in the world demand, causes of increased export revenues and their impacts on domestic production. The analysis shows that higher export growth is not always necessarily a good sign for the economy.

11. TS. Nguyễn Thu Thủy - Sự phát triển của các công ty chứng khoán ở nước ta hiện nay thực trạng và giải pháp cần thiết.

Dr. Nguyễn Thu Thủy - The Development of Stock Exchange Enterprises in Vietnam: Situation and solutions

Stock market operates as an intermediary; stock exchange enterprises act as the middle men in the market. Therefore the survival and development of the market greatly stem from the contribution of enterprises. In return, the growth of the market can be the prerequisite for the development of enterprises, which requires the enterprises to continuously develop and enhance their performance. The operations of Vietnam stock enterprises in the past years have remained weak in terms of both quantity and quality, potentials and capacity have not been fully tapped. Upon analyzing and evaluating their operations in the development process of stock enterprises, the article recommends some solutions to promoting the sustainable development of the enterprises in the coming time.


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